INNOVEST ME Collaborates with The American University in Dubai (AUD) to Empower the Youth within The Startup Ecosystem

Posted on April 26, 2018 by -

As part of our contributions to empower the youth within the startup ecosystem, INNOVEST ME is collaborating with the American University in Dubai (AUD) to run interactive sessions and workshops for the senior graduate students. Moatassem Moatez – INNOVEST ME Business Partner – delivered a fiery workshop on “Strategic Marketing” within the startup context, sharing real-life practical examples of regional and global best practices.

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We had the pleasure to have Bishr Hamwi- Head of Digital Marketing at Gourmet Gulf – as a guest speaker on the topic “Service Marketing”. An excellent interactive session during which he shared with the American University in Dubai senior Graduate students the importance of building Brand Advocacy, and some great examples of how leading brands such as CPK (California Pizza Kitchen) drive their service levels towards excellence.

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