Consumer expenditure on clothing, footwear and accessories in MEA crossed the US$100 billion mark in 2012. The increasingly receptive audience to Western-style fashion, the fast growing population, yet the inability for a large portion of it to afford expensive, aspirational brands, established a market need that was lucrative for INNOVEST ME to tackle.
INNOVEST ME Involvement
BRANDZ FACTORY® is the latest exciting concept from INNOVEST ME. It is a new shopping experience allowing shoppers to get affordable access to their favorite Apparel brands.
BRANDZ FACTORY® is an ‘all-in-one’ fashion store bringing together variety of brands to provide the whole range of wardrobe essentials for men, women and children.
Shoppers will also be able to buy high end branded home appliances, children toys and many other accessories. All this at affordable prices that range between 50% to 75% discount vs. market prices.