FMCG - Food & Beverage
Dubai, United Arab Emirates
May, 2012 - Present
NFPC the distributor and manufacturer of beverage and beverage equipment was founded in 1971 in the U.A.E and introduced one of the first local Dairy brands – MILCO.
In 1981, NFPC’s portfolio expanded with the introduction of long-life milk and juices under the brand name of LACNOR. In 1984, NFPC established UAE’s first bottled water plant, OASIS and finally in 1994 the BLU Sparkling Water was launched, in a continuous effort to provide the consumer with innovative products.
INNOVEST ME Involvement
In July 2013, INNOVEST ME was privileged to join NFPC Think Tank and be part of an exciting journey the company is under taking to restructure its generating demand propositions which is part of its continuous excellence initiatives.