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Name:

Orontes

Sector:

FMCG - Food & Beverage

Location:

Dubai, United Arab Emirates

Date:

2013 - Present

Website:

Involvement:

Think Tank

Management:

Bassam Falah

Contact:

bassam.falah@innovest.me

Background

ORONTES Group is an innovative company in the FMCG market with a diversified portfolio rooting to 1991. Focusing on all main consumer products, They use the finest ingredients and most flavorful recipes to provide their customers with high-quality products.

With the Albani, Lima and Dainty brands operating under Orontes, They make sure to satisfy their consumers with a variety of tastes, appetites and eating occasions. Thanks to their multi plants operating globally, their products reach countries around the world, including the U.S., Canada, Europe, Africa and the Middle East.

Led by a strong management, great values, knowledge and experience, ORONTES is seeking to become a company with a world class portfolio of powerful brands holding leading market positions globally. For that, they rely on their investment strategy, which is a reflection of their values.


INNOVEST ME Involvement

In July 2013, INNOVEST ME was privileged to join ORONTES Think Tank and be part of an exciting journey the company is under taking to compete in the dairy category by launching new products. In this initiative INNOVEST ME took a role in setting its marketing and communication strategy.